realme × Game of Thrones
A fandom-first limited-edition launch built around Westeros design, creator hype and collectible value.
2.5xEngagement uplift
~30%Branded search growth
360°IMC rollout
Brand · GTM · Content · Growth
I make consumer products impossible to ignore.
Brand marketer and GTM operator across consumer tech, fintech, D2C and retail. I build launches, stories, creator ecosystems and content engines that move people from attention to adoption.
2M+Users acquired
200M+Views generated
5Brand IPs built
250+Films, DVCs & video ads
Brands I’ve worked with
Campaigns & Brand IPs
Built for attention, trust and repeatability.
Three selected projects where the work moved beyond one-off campaigns into brand platforms, content engines and fandom-first launches.
Explore case ↗
Learn@Samsung
A retail learning IP that turned Samsung stores into live, experience-led education spaces across India.
1300+Store network
Global HQAdopted model
LiveWorkshop engine
IND Learn
A finance education engine built to simplify investing, build trust and drive deeper app adoption.
1M+YouTube subscribers
130M+Organic views
TrustLed acquisition
Selected Work by Brand
Four companies. Four different marketing muscles.
Explore the work by organisation: product launches, retail transformation, content engines, creator ecosystems and performance-led growth.
realme India
Launch GTM, flagship smartphone communication, AIoT campaigns, creator-led amplification and culture-first brand storytelling across India and international markets.
10+Product launches
₹20Cr+A&P managed
2.5xEngagement uplift
~30%Branded search growth
P3 Ultra
Performance launch led by youth, gaming and speed cues.
15 Series
AI Party Phone proposition with mainstream celebrity storytelling.
15 Pro GOT Edition
Fandom-first limited edition built around collectibility and conversation.
Buds Air 8
AI sound proposition with premium design cues.
Pad 3
Smart learning and productivity-focused launch communication.
Buds Clip
Comfort-first wearable audio launch with style positioning.
16 Pro Series
Camera and design-led flagship series communication.
Buds Air 8 Pro
Master sound proposition for premium audio.
Watch S5
Wearable launch rooted in movement and everyday utility.
45W Power Bank
Accessory launch focused on high-capacity fast charging.
Buds T500 Pro
Candy-box design language with noise cancellation and battery story.
Samsung Electronics
D2C retail marketing, Samsung Experience Store communication, Learn@Samsung, vernacular campaigns, store launches, digital films and on-ground retail visibility.
₹50Cr+A&P managed
1,300+Stores standardized
15+City launches
12%Conversion uplift
Learn@Samsung
Nationwide experiential learning IP recognised by Samsung Global HQ.
Store launch communication
Store-launch creative systems across cities, malls and retail touchpoints.
Vernacular retail campaigns
Localized print and regional-language creatives built to drive relevance, recall and store visits.
OOH & mall visibility
High-impact on-ground visibility across mall facades, launch zones and retail routes.
INDmoney
Creator-led acquisition, financial education content, YouTube growth, affiliate influencer systems and trust-led fintech storytelling at scale.
1M+Users acquired
1M+YouTube subscribers
130M+Organic views
~25%CAC reduction
IND Learn
Financial education IP built to simplify investing and move users from curiosity to activation.
Creator acquisition engine
2,000+ creators across finance, lifestyle and regional categories with 12+ agency partners.
Influencer affiliate program
Performance-linked creator acquisition channel built from scratch.
Funnel optimisation
Improved lead-to-install conversion by 18% through content and audience refinement.
CashKaro
Performance-led influencer marketing, celebrity DVCs, cashback category education, CRM and creator-led commerce growth.
700K+Users acquired
₹10Cr+GMV contributed
50M+Organic views
3,500+Creator network
Performance influencer engine
Scaled acquisition across YouTube, Instagram and short-form platforms at efficient CPA/CPV benchmarks.
Celebrity-led brand campaigns
Built DVC assets with mainstream and comedy-first talent to drive recall and adoption.
Team & operations
Led an 8-member team across creator partnerships, influencer operations and campaign execution.
CRM & remarketing
Used CleverTap-led journeys to drive repeat transactions and long-term user engagement.
Capabilities
Strategy, stories, systems.
Brand & Positioning
Brand strategy, product positioning, narrative systems, campaign strategy and consumer-first communication.
GTM & Launches
Go-to-market planning across digital, retail, social, creator, media and experiential channels.
Films & Content
TVCs, DVCs, launch films, social videos, creator formats and platform-native storytelling.
Creator Ecosystems
Influencer programs, creator-led acquisition, UGC campaigns, community IPs and partnerships.
Retail & Experience
Retail activations, experiential marketing, O2O journeys, store communication and regional localisation.
Growth & Measurement
User acquisition, CRM, lifecycle thinking, funnel optimisation, marketing ROI and analytics.
Recognition
Awarded for the work.
Internal recognitions across consumer tech, fintech and creator-led growth roles.
Samsung Electronics
RAVE Award — Q2
Recognised for high-impact retail, D2C and IMC contributions.
INDmoney
INDisruptor Award
Awarded for standout content and creator-led growth systems.
CashKaro
CashKaro Superstar
Recognised for performance-led creator campaigns and growth contribution.